We have been lied to.
We have been mistreated.
We have been jaded.
Our pasts are filled with broken promises and disappointment.
It’s no wonder we’re more cautious than ever before to let someone into our purses.
When was the last time a company swept you off your feet?
In today’s transactional economy, customer service is becoming an afterthought, simultaneously sabotaging a brand’s bottom line.
Inundated with marketing messages at all hours of the day, we’re becoming immune to constant noise seeking refuge in human connection.
The companies that will succeed in the future are the ones that focus on brand loyalty.
How can a brand build brand loyalty?
Empathy builds a marketing program where relationships flourishes. Very few wake up thinking “Man, I wish I could see some more advertisements today.” As marketers, we must constantly ask ourselves how we can provide value. Help your customer save time or money and they’ll be yours forever.
Take Pride In Transparency
There is no faster way to destroy a budding relationship than a little white lie. With mounds of information a few clicks away, consumers are more informed than ever before. Vague, ambiguous marketing statements won’t cut it anymore.
Maintain An Open Dialog
Frustration is multiplied when we’re left in the lurch. We wait patiently on hold to only be met with “We’re sorry, there is nothing we can do.” We hang up ready to throw the phone at the wall. Imagine if a company instead asked “We’re sorry, what can we do to make this right?”
Brand loyalty cannot be bought. It must be earned.