Advertising, debauchery, & sin. Recently, I started watching Mad Men, a show that encapsulates these three words perfectly. Not only is the show addictive for it’s scandalous plot, but I have never watched a show the incorporates the use of marketing, product placement, and bits of corporate jargon within a program so eloquently.
“Mad Men is set in the 1960s, initially at the fictional Sterling Cooper advertising agency on Madison Avenue in New York City, and later at the newly created firm of Sterling Cooper Draper Pryce. The focal point of the series is Don Draper (Jon Hamm), creative director at Sterling Cooper and a founding partner at Sterling Cooper Draper Pryce, as well as those in his life, both in and out of the office. As such, it regularly depicts the changing moods, social mores, and political correctness of 1960s America.”
Not only does the show incorporate a few of my favorite things (marketing and men in suits), but is set in the 1960′s – an era of much fascination to me. This year, I had the chance to visit the museum for Advertising, Packaging & Brands in London. I swooned over the retro packaging and spent many hours in the tiny museum. If you’re in London, this place is a little known secret! Mad Men, integrates many of the advertising campaigns of many of the products I had seen within the program – giving a little insight to what might have been going through the heads of advertisers during the 1960′s.
An example of the real life ads brought up during the program is this one (brought up in the first season):
The text reads as follows :
Brilliant – while this show doesn’t go in depth to the campaign, it starts a talking point about advertising and leaves it up to the viewer to look more into the campaign.
This show is definitely going into my queue! Thanks to @camilomoresala for constantly talking about it or I wouldn’t have tuned in! Every marketer should watch this show.
I’ll be breaking out the Scotch and cigarettes over the holidays to catch up to the current season!