I’m every marketers dream.
I am a heavy user of social media. I fall in the 20-30 year old age bracket. I talk non-stop. I have disposable income to buy your product.
I hate the word, “influencer” so let’s just call me someone who can’t keep my mouth shut.
Where do I talk?
I talk online.
I talk on my blog.
I talk on Twitter.
I talk on Facebook.
I talk on Tumblr.
I talk on LinkedIn.
I talk on Pinterest.
I talk on every social network you could possibly think of.
I talk in person.
I talk at work.
I talk at bars.
I talk at parties.
I talk in coffee shops
You get the point – I talk all day, everyday.
What brands have I talked about recently?
The Good :
Crest – A while ago they sent me a free Crest white strips, toothpaste, and mouth wash.
Nordstroms – They recently had an awesome event that they invited me to.
Rafflecopter – This tool was amazing and I felt compelled to tell other marketing people about it.
Odesk.com – This website is an amazing outsourcing tool.
The Bad :
Clearwire – I hate this company with a passion for their poor customer service.
HP – I also hate this company for their poor customer service.
So let’s get to the point of this post. How do you market to people like me? – The people who WILL spread your message, good or bad.
Give me something for free :
As cliche as this sounds, it works. Let’s jump back to Crest for a minute. A few months ago, after some Twitter chitchat the company sent me a box of Crest White Strips and Whitening Tooth Paste. I jokingly asked them on Twitter to send me some and they did. This little “act of kindness” had a huge return on investment for them. Why? Because I think I’ve told 100 people about this. And now, a million more people will know this after I publish this post. (Okay fine, maybe 200 Let’s see, so a box of Crest Strips probably costs the company $20? For 300 solid and memorable impressions – I’d call that a deal!
That said, you can’t buy my love – I will never post anything on my social channels because someone paid me to do it – only if I truly like the product/service and think my friends could benefit from it.
Save me time and or money :
If you compliment me on my sweater, I will reply with “Thanks, I got it at _________ for only $20!” I love telling other people about where they can get good deals. I’m a firm believer that everyone should have more free time and more money – I LOVE telling people about this. If you have a product that will save time or money – I’ll talk about it.
Give me something that will make me and my friends laugh :
My feeds are full of the following – things I like and things I think other people would like. I will always post a video or article if I think other people will think it’s funny too. Whether it’s an auto-tuned Bed Intruder video or an puppy with a hat on, if your company can make me laugh – chances are you have a shot at my wallet.
Be innovative and push boundaries :
There are too many companies that are afraid to run any kind of marketing campaign that might spark controversy. I talk about things out of the ordinary. I talk about cool things I’ve seen. There is no way I’m going to tell my friends “Hey, did you know Coke is on Facebook?” – no one cares. What I will tell my friends is “Oh hey, I had ______ experience with this company. They are so _______ !
Want some more marketing ideas? Let’s get coffee and I’ll tell you anything you need to know about marketing to me.
Like I said, I love talking ;D